Why John Fetterman is So Good at Messaging

Dan Pfeiffer: “Modern politics is a battle for attention. Therefore, campaigns need to communicate 24-7 and aim to dominate the political conversation.”

“The Fetterman Campaign is always on offense. They are constantly putting out content that amplifies their message and puts Dr. Oz on the defensive. They never let up. Every day brings more videos, ads, and social media posts hammering Oz and amplifying the positive Fetterman message. When political news breaks, the campaign treats it as an opportunity to communicate on his terms.”

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