SOUTHEAST Asia’s first SME Superapp, Enstack, announced it would be working together with the Department of Trade and Industry (DTI), through the Negosyo Centers, to develop programs that would boost the digitization of MSMEs (micro, small and medium enterprises) in the country. In the DTI roadmap, e-commerce plays a major role in inducing faster Philippine GDP (gross domestic product) growth. In efforts to contribute to the agency’s target, Enstack would be providing MSMEs with free mentorship and digital skills training, including education on its SME Superapp.
“We’ve seen the majority of small businesses have difficulty in today’s digital-first environment,” said Macy Castillo, co-founder and chief executive of Enstack. “Many are hesitant to digitize due to the perceived cost of tools, lack of time to implement them and insufficient knowledge. By merging DTI’s local expertise and Enstack’s digital tools, we hope to equip these MSMEs with all the free resources they need to grow sustainably.”
Together with DTI, through the Negosyo Centers, Enstack would be holding events on how to start, run and grow a business using the Enstack SME Superapp. Despite starting strong, many small businesses struggle because of their inability to track expenses, manage inventory and generate sustainable income. During these webinars, MSMEs would learn how day-to-day processes, such as basic accounting, order and inventory management, and logistics, could all be easily done on the Enstack SME Superapp.
Enstack would also host caravans with the DTI through the Negosyo Centers in different cities across the country. Current and future business owners would have personalized business counseling sessions with Enstack specialists and DTI business counselors where they could begin their digitization journey on the Enstack MSMEs Superapp, and receive guidance on the services and resources they need to run a successful digital business.
“The Covid-19 pandemic has rapidly transformed the way Filipinos consume goods and services,” said Emma Asusano, program manager of the DTI Negosyo Center-Program Management Unit. “With digital consumers on the rise, there is a must to equip local MSMEs with the right tools, resources and knowledge that enable them to keep up. With free, easy-to-use technologies and application tools, we hope to empower current and aspiring business owners to digitize or start a digital-first business so they could thrive in today’s highly changed environment and be globally competitive.”