IPL media rights: IPL TV and digital rights sold for Rs 44,075 crore; Reliance-backed Viacom 18 among winners

Viacom 18 has reportedly bagged the digital rights for broadcasting the IPL from 2023 onwards for a sum of Rs 20,500 crore.

The IPL auction for the media rights for TV and digital have been sold for Rs 107.5 crore taking the total to Rs 44,075 crore, according to reports.

The winner of the broadcasting TV rights for IPL is likely to shell out Rs 23,575 crore while the digital rights have gone for Rs 20,500 crore.

Package A is for TV rights for Indian sub-continent while Package B is for digital rights in the region.

The TV rights have gone for Rs 57.5 crore per match while for digital the rights have been sold for Rs 50 crore per match.

Four out of the seven players in the fray — Viacom18, Disney-Star, Sony and Zee were involved in the bidding war to clinch the rights for broadcasting one of the most watched sporting events.

Once it is over, the winner of package B can challenge for Package C which has 18 non-exclusive digital rights game for Rs 16 crore per game and subsequently Package D (Overseas TV and Digital combined rights at Rs 3 crore per game) will come up for bidding.

The auction was expected to fetch the BCCI over Rs 50,000 crore but looks likely to have settled below that figure.