Phoenix: Franchising helped boost growth

Phoenix Petroleum Philippines Inc. said over the weekend that franchising has strongly supported the oil firm’s growth and that of its business partners.

The oil company’s president, Henry Albert Fadullon, who is also the regional director of the Philippine Franchise Association (PFA) in Mindanao, said franchising is a proven business model given the oil firm’s wide range of products and services such as gas stations, lubricants, and convenience retailing stores.

“By being our business partners, we provide a readily available and proven business model that will help our franchisees—whether it’s through access to information and market studies, business development aspects and strategies, training sessions, state-of-the-art technology and access to rewarding Phoenix business portfolio,” Fadullon said.

The oil firm’s franchising opportunities are further solidified in its newest retail concept called the Phoenix Block, a multi-purpose retail complex featuring a Phoenix gas station, FamilyMart convenience store, Phoenix SUPER LPG Hub, an Autoworx Plus automotive care shop, Posible digital payments and Limitless digital transactions.

“We have been a staunch supporter of PFA in nurturing businesses, supporting franchisees and enabling SME [small and medium enterprises] growth,” said Fadullon.

PFA and Phoenix recently concluded the Online Business Matching Sessions (B2B) in Mindanao. Phoenix showcased its FamilyMart convenience store retailing and its expansive portfolio that includes its oil and gas businesses.

Separately, Phoenix has reduced fuel prices for members registered with its LIMITLESS app.

“For the second time since we launched the app in 2020, we are celebrating our anniversary with an annual promo that aims to give our members the freedom to avail of products from our partner merchants at discounted prices,” Phoenix Head of E-Commerce Business Kenneth Ocampo said.