The expanded ecosystem will meet the expected surge in demand during the 6-day fashion shopping event. The event will witness over 5,000 brands and small and medium-scale sellers showcase over 14 lakh styles to Myntra’s fashion-forward customers.
The additional manpower will include more than 2000 women and 300 differently-abled personnel, fulfilling roles across functions such as sorting, grading and packing across key major hubs, Bengaluru, Mumbai, Delhi and Kolkata.
Myntra’s customer support service has been scaled up with additional 1400 executives, who will play a pivotal role in addressing order-related queries of customers.
Speaking on the hiring of on-ground partners ahead of EORS, Nandita Sinha, CEO, Myntra, said, “As EORS-16 draws closer, we are excited to be preparing to cater to our upwardly mobile fashion-forward customers and expect a 1.5X increase in orders over last year’s July edition. With macro trends like the reopening of offices and socialisation picking up, there has been a shift in trends, propelling the expected scale of demand for fashion and beauty during the upcoming EORS. To meet the heightened demand Myntra is working towards creating employment opportunities for 27,500 partners from across the country which is the largest EORS scale-up to date. By having roped in a diverse set of partners and augmenting their employment opportunities, we are happy to be one of the enablers of the ecosystem, as we gear up for the biggest edition of EORS.”
In a further boost to customer experience, Myntra recently launched M-Express, a proposition that guarantees delivery of products within 48 hours.
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