When Gucci took to Instagram earlier in May to announce the first drop from its collection with Adidas—paraphrasing Fellini to get the word out—the response online was fast and furious. (Not a Fellini film, sadly, but can you imagine?!) Even in the age of peak collaboration the link-up was guaranteed to make headlines, a retro-doused panoply of groovy sportswear cooked up by Alessandro Michele and one of the hottest athletic brands on the planet. (At Balenciaga’s spring show in New York a few weeks ago, Gucci’s Kering stablemate debuted an Adidas collaboration of its own.)
The first drop from the partnership merges the duo’s legendary design lexicon—Gucci’s signature interlocking logo, Adidas’s trefoil emblem and three stripes—by splashing them across knit tennis polos, slinky bowling shirts, and an assortment of expectedly bonkers candy-colored accessories. For anyone hoping for a taste of the Gucci life on an Adidas budget, we’ve got bad news: the prices are more 6 course prix fixe than all-you-can-eat buffet. But if you’re looking to gear up like a champ this summer, there’s no better place to start. Keep scrolling to see every piece we’re pining after right now, or check out the collection in its entirety here.
All products featured on GQ are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.