Indigenous music makes mainstream moves

Mushroom Records, which promoted the hit band from the 1990s, will mentor First Nations talents looking to break into the industry, thanks to a new path program with Eddie Betts as ambassador.

If it weren’t for Michael Gudinski, we might never have heard Yothu Yindi sing about “Treatise Yes, Treat Now”.

The founder of Mushroom Records was instrumental in promoting the indigenous band in the 1990s and his son Matt, 37, is carrying on that legacy.

As the CEO of Mushroom Records, young Gudinski signed up for the Coles First Nations Pathways Program to support indigenous artists. This valuable foothold in the music industry will include an immersive educational experience, mentoring and job opportunities.

Attendees from across Australia span a wide range of musical genres and include Jay Gonsalves from Victoria, AYA J from Queensland and Hylander from NSW.

“Mushroom has always had a very strong relationship with First Nations artists,” said Gudinski.

“In the early 1990s, my father was a champion of the most famous indigenous group, Yothu Yindi, and I always felt a very deep connection and responsibility to help them show them off.

“When I was younger, I was lucky enough to go to a music festival in the Northern Territory where Yothu Yindi was playing and it was such an enlightening experience to see the talent on display. Dad has always been a leader, not a follower, and looking back Yothu Yindi were the first emerging artists. Look what he created.

He pointed to indigenous artists such as Dan Sultan, Emily Wurramara, Baker Boy and The Kid LAROI.

“We are in an era where the quality of indigenous First Nations musicians is at the highest level,” he said.

“They create amazing music, important music that is part of the culture and we want to make sure everyone is heard. This relationship with Coles feels right: we can really help create a path for the next upcoming artists. “

AFL and Coles Grand Ambassador Eddie Betts said he was thrilled to be a mentor in the First Nations Pathways program to support talented musicians.

“As a kid, growing up in the community, I went through a lot of hardships to realize my dream of becoming an AFL player,” said Betts.

“He taught me so much about family, resilience, strength and self-esteem and I can’t wait to pass on my experiences to help these young musicians.”

Coles chief marketing officer Lisa Ronson said the partnership was an extension of the supermarket’s First Nations Pathways program, which initially focused on sports.

“We will support by sharing the stories and music of these talented musicians through our network such as Coles Radio and our instore magazines, so that we can raise awareness of young artists’ talent,” he said.

“We loved seeing how the First Nations Pathways Program developed the confidence, talent and life skills of young indigenous athletes involved in AFL, AFLW and NRL and are thrilled to be able to now expand this experience to include young musicians who dream. to perform on stage and share their wonderful talents with the world ”.

Originally published as Mushroom Records creates First Nations pathways to allow young artists to enter the industry

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