The global gaming market is expected to reach $ 222 billion in 2022, according to data.ai (formerly App Annie) and International Data Corporation (IDC).
Globally, users downloaded 45% more mobile games per week in Q1 2021 from pre-pandemic levels, recording over 1.1 billion games per week.
“We are seeing greater diversity between game genres that allows publishers to serve new players across generations and genres,” said Lexi Sydow, Head of Market Insights, data.ai.
In the first quarter of 2022, consumers spent over $ 1.6 billion a week on mobile games on iOS and Google Play, up 30% from pre-pandemic levels, mentioned in the report.
“Asia Pacific saw the largest growth in market share for global consumer spending,” the results showed.
Discover the stories of your interest
China led growth in the first quarter of 2022, while North America and Western Europe accounted for half of mobile gaming spending.
“Studios and publishers should emphasize award-winning and playable videos and that contextual player data will become more important over time as AppleGoogle, other vendors and regulators in several key countries prioritize the privacy and security of customer data, ”explained Lewis Ward, Director of Gaming and VR / AR, IDC.
Mobile genre preferences are more varied, with 8 distinct subgenres represented in the top 10 games.
Nearly 50% of the best mobile games by consumer spending in the United States skews women, while Generation X and Baby Boomers have seen steady growth in mobile game spending.
“Mobile is democratizing space and is now the main growth driver for digital game consumption,” noted Sydow.