google: Google joins Amazon in mulling a bid for the coveted cricket event

Alphabet Inc., owner of the ubiquitous search engine Googlehas signaled an interest in bidding for Indian League broadcasting rights, or IPLjoining the ranks of half a dozen media giants vying for the coveted resource in cricket-mad India.

The American tech company, which also owns the video streaming website Youtubehas acquired the documents relating to the offer since Cricket Control Board in Indiaor BCCI, according to experts in the field, who asked not to be named as the information is not public. SuperSport, a South African-based TV channel group, also bought the documents, according to a familiar person.

Amazon.com Inc., The Walt Disney Company., led by billionaire Mukesh Ambani Reliance industries Ltd., Sony Group Corp., local

ltd and fantasy-sports platform Dream11 have also signaled their interest by purchasing these information dossiers from BCCI, Bloomberg previously reported.

Google’s interest in the global media rights of India’s top cricket league escalates the fight for a sporting event that has emerged as the third largest in the world, behind only the Premier League and National Football League in terms of viewers. Last year’s edition of the IPL drew 600 million viewers, according to BCCI estimates, underlining the media importance this event represents in India’s highly competitive entertainment market.

BCCI and a YouTube rep in India declined to comment.

BCCI, the sports governing body in India that values ​​the IPL at around $ 7 billion, will auction its broadcast and live streaming rights for the years 2023-2027 starting June 12. Buying application documents doesn’t lead to a certain supply, and companies may decide not to bid, people said.

Discover the stories of your interest

IPL’s clogging of media rights – considered by some to be the Super Bowl of cricket – will allow companies to reach hundreds of millions of eyes and increase their advertising revenues.

Stay on top technology Other startup news what matters. subscribe to our daily newsletter for the latest and greatest tech news, delivered straight to your inbox.