Game launches a new online store as it targets the delivery market in South Africa

Massmart-owned retailer Game has launched a new one Online shop which, he says, is the next step in his turnaround strategy. The store was supported by an investment from Massmart and a dedicated support team at Walmart’s global technology hub in Bangalore, India, the group said.

Game said the new website is packed with new features, functionality and product categories, aimed at providing a leaner experience for the customer. He added that the new site has already seen some success, with the retailer seeing more than 100% growth in online sales this month compared to April 2021.

Some of the new website features include:

  • advanced procurement logic;
  • order tracking;
  • Online returns;
  • A brand new pickup option for customers and categories that weren’t previously available online, such as spirits and clothing.

“This is a significant step in transforming our business through our turnaround strategy and is proof of the investment Walmart and Massmart are making in Game,” said Andrew Stein, vice president of Game.

“70% of our customers visit our website via mobile, so it was important to develop our website to be mobile responsive while addressing some major consumer pain points.”

Game said its online store’s intelligent system logic will now enable product geolocation for faster, more efficient delivery and near-real-time stock availability updates. The retailer will also offer a select-store pickup feature, powered by the new website, where customers can order online and pick up in-store.

Currently, this is available in 20 stores, with additional stores launching throughout the year.

“This is a feature we are particularly excited about, as our consumers have been showing interest in it for some time.”

“The website will continue to evolve, with new features being added every month, as we continue our commitment to stay relevant, transform our business and grow with our consumers. Our goal is to provide a leaner shopping experience for all of our customers, ”said Stein.


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