In celebration of the 10th anniversary of Freakonomics comes this curated collection from the most readable economics blog in the universe. When Freakonomics was first published, its authors, Steven D. Levitt and Stephen J. Dubner, started a blog — and they’ve kept it up. The writing is more casual, more personal, even more outlandish than in their books. In When to Rob a Bank, they ask a host of typically off-center questions: Why don’t flight attendants get tipped? If you were a terrorist, how would you attack? And why does KFC always run out of fried chicken?
Dubner and Levitt wound up publishing more than 8,000 blog posts on Freakonomics.com. Many of them, they freely admit, were rubbish. But now they’ve gone through and picked the best of the best. You’ll discover what people lie about, and why; the best way to cut gun deaths; why it might be time for a sex tax; and, yes, when to rob a bank. (Short answer: never; the ROI is terrible.) You’ll also learn a great deal about Levitt and Dubner’s own quirks and passions, from gambling and golf to backgammon and the abolition of the penny.
Below you can read an early excerpt of When to Rob a Bank, comprising the introduction and first chapter. Enjoy!