Tata Digital hires another top startup executive, this time from Swiggy

Bombay: Digital Nanny hired another top startup executive, Shivcharan Puluguurtha da swiggy – according to a privilege of source to development.

Pulugurtha was senior vice president – the oldest role after a CXO – of the Swiggy business, where he oversaw the food delivery business of the SoftBank-backed startup. He joined the company in 2019 as a national business head, according to his Linkedin profile.

At Tata Digital, Pulugurtha is expected to have a larger role for now, spread across fashion and other categories on the company’s Neu app, the aforementioned source added.

Emails sent to Swiggy and Tata Digital on Wednesday afternoon were not immediately answered.

After Swiggy’s former COO Vivek Sunder left in July 2021, Pulugurtha played a key role in overseeing the company’s food delivery business. He was responsible for managing the upper line and the economy of the unit, sources aware of the matter added.

Prior to Swiggy, Pulugurtha spent over 12 years at Procter & Gamble.

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ET reported on April 6 that president of Tata Digital Mukesh Bansale, which previously launched Myntra, has been recruiting senior executives from the new economy ecosystem since he came on board. Tata Digital also made a $ 75 million minority investment in Bansal-based startup Cultfit.


Top names Tata Digital has recently hired include Prateek Mehta, co-founder and chief business officer of fintech company Scripbox, Bhanu Pathak, member of Udaan’s founding team, Rajiv Subramanian, former chief of affairs of Cleartrip India and Aseem Sachdeva, longtime Flipkart employee.

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